Washing and caring for jeans
Even though Denim was produced to be a robust and low maintenance material it needs special treatment.
Especially dark jeans should be cleaned with care in order to maintain a fresh colour.
All the great jeans producers would have told you the same: Preferably do not wash denim at all. Yes, that’s right. Once a year should be enough otherwise try freezing them or airing them out in order to get rid of bad smells. If washing is unavoidable read below for some tips and tricks.
Wash stretchy jeans or especially dark ones by hand and inside out. Use a gentle detergent. Otherwise try washing your jeans with similar colours (yes, denim bleeds) in the delicate cycle.
Slightly washed out cotton jeans can be washed warmer in a normal cycle.
Evade keeping your wet denim pieces in the machine for too long. You’ll thank us while ironing, you’ll see! Furthermore you’ll avoid discolouration at the wrinkling parts.
Don’t tumble dry stretchy or dark jeans but hang them, pull them into shape and air-dry them. If you’ve washed them by hand you should lay an old towel underneath.
Washed-out jeans can be tumble dried easily — this will make your denim soft and smooth. However, please note that air drying is so much better for the environment.
In most cases ironing is not even necessary. If you still insist on doing it you can iron or steam denim — given that it is 100% cotton — quite hot.